212 VIP

212 VIP is inspired by a new generation of VIP, creatives rewriting the rules in New York City with confidence, attitude and personality. Open the door to an exclusive party scene with very incredible people.

For : Her
When : Night
Type : Seductive & Magnetic
Shop the fragrance

Fearless Socialite

212 VIP captures the energy of a new generation, reinventing the city with the fearless confidence and exuberance. Their rule is to have fun and to party, no matter what, no matter where. A modern icon for youth, 212 VIP comes in a matte gold bottle with a soft metallic touch and feminine round curves.

Shop the fragrance

THE ORIGINAL PARTY GIRL

Intoxicating rum distilled from sugarcane and aged in oak barrels, combines with exotic passion fruit in a fragrance filled energy and glamour.

Exotic Citrus
Bitter orange, passion fruit
Intoxicating Musk
Musk, gardenia, Rum
Sensual Tonka
Vanilla, tonka bean, Benzoin
Watch the film

Modern, elegant… and a bit crazy

An eclectic socialite, spontaneity is the order as they go wherever the night leads them. This new VIP needs no invitation – their personality open doors open wherever they go, bringing their energy and magnetism to every party.

Photography: Mario Testino
Starring: Hailey Baldwin

Shop the fragrance

Get The Perfect Match

212 VIP Rosé
Playfully seductive
212 Sexy
Seductively sweet and cosmopolitan
Good Girl
A weapon of seduction

Get The Perfect Match

Instagram Live